Cheer - Enhancing SAP’s Employee Card-Sending Experience

Cheer - Enhancing SAP’s Employee Card-Sending Experience

Cheer app

Project Overview

Project Overview

At SAP, I tackled diverse projects, wearing many hats. This case study highlights one standout project, detailing its challenges, insights, and impact. Stay till the end for a glimpse into my other experiences.

My Role: UX Designer

Team: 2 Developers, 2 QA, 1 Product Lead

Timeline: Dec 2024 - Present

Tools: Figma, SAP's Fiori iOS Design Kit, SAP's Web UI5 Kit

The Problem

Finding the right card in SAP's "Cheer" app was slow and frustrating - 3+ clicks and lots of scrolling.

The solution

A global and local search to find cards much faster.

Impact

Faster search: Reduced to 1-2 taps, saving 5-7 seconds per card.

Higher engagement: Boosts employee card-sending volume.

Improved discoverability: Cards now easily found via global and category search.

Boosts employee engagement and morale!

Action

What led to the solution?

  • Ideation and prototyping

  • A/B Testings

  • Collaboration with developers, QA, and product owners

CONTEXT

"Cheer" is an SAP app where employees send digital cards to colleagues for any occasion - birthdays, holidays, anniversaries, and more.

"Cheer" is an SAP app where employees send digital cards to colleagues for any occasion - birthdays, holidays, anniversaries, and more.

Why does this app matter?

  • Building a positive work culture matters.

  • "Cheer" makes it easy for employees to recognize and appreciate each other, boosting engagement and morale.

Cheer app
Cheer app
Cheer app

THE PROBLEM

Problem: Card search was frustratingly time-consuming, reducing engagement and hiding relevant options.

Problem: Card search was frustratingly time-consuming, reducing engagement and hiding relevant options.

  • Users guessed unintuitive categories to find specific cards.

  • Required at least 3 clicks to send, more if lost.

  • Forced endless scrolling through long category lists.

  • Led to user frustration, app abandonment, and undiscovered cards.

THE CHALLENGE

How might we help SAP employees quickly find and send the right appreciation card without frustration or extra steps?

How might we help SAP employees quickly find and send the right appreciation card without frustration or extra steps?

IDEATION

Problem: Card search was frustratingly time-consuming, reducing engagement and hiding relevant options.

Problem: Card search was frustratingly time-consuming, reducing engagement and hiding relevant options.

Researched and mapped search solutions through competitor analysis, journey mapping, and wireframing to design two feasible options.

Key insights

  • Competitor & pattern analysis identified best practices.

  • User journey mapping pinpointed friction points.

  • Wireframing visualized usability-feasibility balance.


A/B TESTING

Collaborated with dev team to assess feasibility of both design options.

Collaborated with dev team to assess feasibility of both design options.

I designed two search variations and walked the developer through both options. We discussed technical constraints, implementation effort, and user experience trade-offs.

FINAL DESIGN

To simplify the experience, I introduced two key search enhancements.

To simplify the experience, I introduced two key search enhancements.

Added global search to the categories page.

Added global search to the categories page.

I designed two search variations and walked the developer through both options. We discussed technical constraints, implementation effort, and user experience trade-offs.

Cheer search app
Cheer search app
Cheer search app
Cheer search app
Cheer search app
Cheer search app
Cheer search app
Cheer search app
Cheer search app
Cheer search app
Cheer search app

Local Search within a specific category.

Local Search within a specific category.

Local search within categories enables fast filtering for known occasions. A real-time search bar filters cards as users type, staying inline without modals—returning matching cards and occasions instantly.

Cheer search app
Cheer search app
Cheer search app
Cheer search app
Cheer search app
Cheer search app
Cheer search app
Cheer search app
Cheer search app

Prioritized accessibility with dark mode across all screens.

Prioritized accessibility with dark mode across all screens.

Impact

  • Search time reduced: From 3+ taps and lengthy scrolling to 1 tap and typing.

  • Higher engagement: More cards sent, strengthening workplace connections.

  • Better discoverability: Surfaced hidden cards, boosting their usage.

  • Improved user satisfaction: From endless scrolling frustration to seamless experience.

Reflections

  • SAP's welcoming design culture fostered invaluable connections with diverse teams. Collaborating exposed me to unique approaches, which I adapted to enhance my own work.

  • Close collaboration with developers, QA, and product owners deepened my understanding of the product lifecycle. My prior developer experience enriched this perspective as a designer.

  • Participating in the SAP Hackathon was inspiring; witnessing ideas come to life highlighted UX's powerful impact on innovation.

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